WORD – 41

Intangible .

When we call something intangible, it means that it cannot be touched because it doesn’t have a physical presence, and it is difficult to define and measure.

‘Intangibles’ are – things that are intangible.

Examples .

  • Emotions are intangible in nature.
  • Brand recognition and customer loyalty are the intangible assets of a company.
  • Confidence and experience are the two intangible factors that interviewers look for in candidates.
  • To become a successful businessman, intangibles like self-confidence and perseverance are more important than tangible things like money, property or people.

WHEN & HOW to use this word .

When you are talking about something that cannot be touched, defined or measured.

Examples .

  • What are the intangible benefits of this training?
  • When promoting an employee, managers usually look for intangibles like – leadership, reliability and trustworthiness.
  • What do you think are the intangibles that we need to consider before taking this decision?
  • What are the intangibles that matter in this case?